Hello Moe,
I've had a tough few weeks with family. I was laying low. That's resolved itself and I am back, albeit with a terrible head cold. I'm sorry about this ! I have been working, but not very communicative, with anyone.
As I said before, to bring people to Chateau, we simply need EXPOSE people to your beautiful products. That's it.
WHAT'S MOST IMPORTANT
The most important thing is getting MORE CLIENTS. A gallery section, a solutions section, no section will bring more people in. KEYWORDS WILL. We'll be done with that this week.
MORE WITH KEYWORDS
To fully leverage search engines, you should have a lotmore content on your website.
A page with every city you want to serve.
A page with every kind of window covering, as a list.
A page with every color you offer.
A page with every style ...
These give search engines WORDS to INDEX and MATCH-UP with people when they do a search. SEARCH ENGINE JUICE.
Whether you do it internally or hire it done ... the following will drive traffic.
YOUTUBE
YouTube is the 2nd largest search engine. You need to be there. And, rank for all things window coverings. YouTube is FREE. Use it or lose that exposure to a company that is using YouTube. Remember—exposure is the key.
INFLUENCER MARKETING
This is where we can leverage your beautiful products to get EXPOSURE. More on this if you're interested.
EMAIL BLAST
Send regular emails to your list. Happy Thanksgiving. Sale. Black Friday ... you name it. People come to look for these emails from brands they like. Email is the ONLY form of outreach WE CONTROL, other than a phone call or personal visit. It's cheap and it works.
SOCIAL MEDIA CONTENT
Continue with a social media presence ... with limited ad spend, while we test other, more efficient methods of driving growth. Methods that will give you more bang for your marketing buck.
I DID FIX THE GALLERY JUST NOW
Gallery is fixed, with only the one page and another available at the bottom of that page. The Solutions section is another story. We simply need to know which photos go in which sections, to finish it.
Tell me your biggest issues I can solve. Growth will happen, with consistent outreach to expose your delightful company. Seriously, you have gorgeous products and a high-quality install. But I want to focus on what YOU want !
Consider using GOOGLE SHOPPING if you do decide to sell online. Though, a shop with the requirements you will need is outside my scope of expertise. I've hired programmers to build sites like this, but it's not my focus, for a decade now. The sheer number of skus will require a dedicated, detail-strong team. Software does exist but it's very expensive to lease and maintain.
Below is what I've shown you previously.
